Is Social Media Marketing a One-Size-Fits-All Solution?

When it comes to social media marketing, it is not a "one-size-fits-all" solution. Some people assume that they have to utilize as many social media platforms as possible (e.g., Facebook, Twitter, Pinterest, Instagram, YouTube, BlogTalk Radio, BlogTV, etc.) in order to grow their online presence. Instead, think about who your audience is, which platforms your audience is most likely to use, and engage your audience as much as possible. Start off with the platform that will reach the largest portion of your audience, master it, and build your audience from there. That way you don't overextend yourself (unless you have a social media marketing team to help you reach your audience on several platforms on a consistent basis).