Why Every Blogger Should Be Using Infographs

Before we get into our discussion about the importance of infographics I think it is prudent to understand some things about your potential audience or consumer - particularly the way they learn:

1. Approximately 65 percent of the population are visual learners.
2. The brain processes visual information 60,000 faster than text.
3. 90 percent of information that comes to the brain is visual.                                                     4. 40 percent of all nerve fibers connected to the brain are linked to the retina.                             5. Visual aids in the improve learning by up to 400 percent.

I believe it is safe to say that 65% your potential audience, especially for bloggers and print media, are visual learners.  As a result, any information you broadcast should utilize the visual learning abilities of your audience, thus importance of using infographs. 

An infographic is a visual representation of information that would normally be displayed via text and graphics.  Infographs are used in order to make information easier to digest and less timely to consume. We all know that text and graphic materials are great educational mediums.  However, they are flawed in that they are limited in their effectiveness to the ability of whoever is reading them to understand and absorb the information. 

Infographs help remedy this issue.  They simplify and visually express your points.  infographs utilize the brain’s capacity to learn visually while simplifying text information so that your audience will be able to fully absorb the information that you’re giving them.  So instead of writing an information rich blog, you just condense it down into an easy to decipher infograph.