Understanding How Colors Affect Your Marketing and Branding

For years psychologist and marketers have understood that colors send significant messages to our brains.
Dark colors like black elicit emotions of fear and mourning.  Why else would we wear black to funerals  other than to tell the world of our mourning.
Probably the most visible example of this in business is the color red.  Because the color red excites your appetite many restaurants, from McDonalds to Tim Hortons, use the color red in their logos. All with the hope of making us a little hungry when we see their logo.
Additionally serviced based businesses, especially banks, use the color blue because it induces emotions of peace and serenity.  Trust me, they know it's far easier to get a calm persons money than one who is uptight.
Here is an infographic that will help you use the right colors in your marketing and branding so you can better attract and influence your audience.